What is web traffic?

The traffic is simply the persons' quantity that gain access to your web site based on a period of time. They can be from a pair of daily dozens up to hundreds of thousands or million persons gaining access to the same information. Obtaining traffic information of our web we allows us to know what pages are being more visited and what others not, letting us to improve them. It is not enough to only put your website in Internet and immediately there will come hundreds of thousands of persons to see it,no..It is necessary to generate traffic.

The traffic is the key of the success of the presence in Internet, therefore it is fundamental to realize an continued effort to increase and to maintain the traffic towards our web site. This traffic can come proceeding from the following sources:

• Search Engines: The principal source of traffic in Internet.
• Paying publicity: Advertising programs like Google Adwords.
• Links from other web pages: There is numerous services of exchange of links the network, although these are not advisable. The search engines detect this type of programs of exchange and degrade the ranking of our page. What is important is to publish quality content with certain regularity, in such a way that other webmasters should find usefully to create links towards our page, to give a value added to the content of his own place. Another way of obtaining links that point at our page, is to take part actively in the network, in blogs and forums, always introducing a link to our website in our signature.
• Emails: It is not advisable to realize the massive mailing of not requested e-mails, the anti Spam programs has taken charge reducing the attraction of this form of publicity enjoyed in his days. Nevertheless the e-mail keeps on being very effective, if it is realized of a suitable form. I recommend to use some application that facilitates the voluntary subscription of the visitors to our web site, to the periodic mailing of newsletter, or better still, of RSS Feed to Email, which he will send in a periodic form, the updates that take place in our web site. It is important that they allow, in a simple way, to be dismissed of the subscription. Also it is very useful, to introduce a link to our page, in the signature of all our e-mails.
• Blogs and RSS Feeds: The information published in the blogs, is indexed by the search engines more quickly than published on web pages, also they are gifted with the possibility of providing RSS Feeds of a simple way, which allow to notify automatically any modification that gets in the blog. I recommend the simultaneous use of blog and web page, introducing numerous links between both , and by consequence, increasing our ranking.
• Social Networks: Such as FaceBook, they have provided a new dimension to the distribution of the information, turning into one of the most important elements which we have to generate traffic.

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